Aaron Tarelo

Tag: lifestyle

  • what happened to love?

    what happened to love?

    I miss when hearts were everywhere.

    The heart. A beacon of desire, hope, peace, and of course love. It has seemingly disappeared from business branding in recent years. Is it a relic from the past? Deemed to be “tacky”? Well, I like it! So here’s some of my favorite examples of the heart being used.

    1900s VS Today

    Carhartt

    Starting off with my favorite. These logo iterations for Carhartt were used on products made from the early 1900s up to the 1960s! They were used for promotional material, clothing tags, and clothing buttons. Nowadays, Carhartt uses this iconography in their more “fashion-forward” line: WIP.

    Elkhart Brass MFG

    While walking around my downtown area I stumbled upon this name plate on the side of a historic building. After researching, I come to find out that this business is still operating in the same city they were founded in: Elkhart, Indiana. Elkhart Brass MFG. manufacture firefighting equipment like the one pictured. I was also pleased to find they have kept the same heart icon behind the elk image in their logo.

    Illustrated by Filip Pagowski

    Polish born graphic artist. Filip studied at the Warsaw Academy of Fine Arts, and soon after moved to New York City to establish himself as a well-respected illustrator.

    CDG PLAY

    Introduced in 2002 by world-renowned trailblazer Rei Kawakubo, CDG Play has one of the most recognizable logos in the fashion world. This clothing line had a GRIP on Instagram and TikTok in 2016; although I like to give it more credit than just a trend from that time. I love the inconsistency of the line-work which is an obvious nod by Pagowski referencing the name of the sub-brand: PLAY.

    all in all,

    I definitely think that todays brands are shifting more towards a “heritage” or “illustrative” type of branding instead of the minimalistic and streamlined design that has been dominating branding for the last decade.

  • dorm room design

    dorm room design

    1980s Homemade Political Shirt

    Pictured is a political shirt homemade by a person in the 80s with my 90s Pokemon sling bag. I, of course, find the shirt funny and even funnier when paired with the bag.

    Just like everyone’s mom, I love collecting pieces of garbage most people have no interest in.

    The bedroom is the sanctuary. The place where people go to decompress and unwind from their day. It must be filled with items that bring joy!

    Shelf collection:
    • Puffer Jacket Snoopy I got as a birthday present
    • VHS/DVD movie collection including: Inglorious Basterds, Pulp Fiction, and Ace Ventura: Pet Detective.
    • Board games and puzzles
    • Differently shaped and colored candle holders
    • Lego Bonsai tree
    • 2 framed French advertisements from the 1920s
    • McDonalds Minecraft Happy meal toy
    • Book collection including my favorite: The Bell Jar by Sylvia Plath
    • Diffuser with scent sticks that don’t even work bruhh!!

    Monet, Van Gough, and Matisse. I like to fill my space with artists like these for inspiration. I don’t like the look of locking these paintings behind a glass; it kinda ruins the immersion for me. I’m a tactile person that loves the look of imperfection and texture.

    I think that if someone caught a glimpse of my room in passing they could safely assume a number of things about me; and they’d be right about most of them.

    I like my room to be well-lived in, but still neat and organized enough to not drive me crazy!

    • My closet with only about half of my clothes
    • I wear nothing but cowboy boots
    • Underside of my bed used as storage
    • my PC setup! Ryzen 5 with a 5600XT

    Maybe not what you expected.

    Especially if you’ve seen me walking around IRL. As I tend to dress in all black, but MCM design has a special place in my heart. And I’m not going to stifle my love for certain things just because they don’t fit my “aesthetic.” Periodddddddtttttt.